Dr. Richard (Rich) Feifer is president of Genesis Physician Services and chief medical officer at Genesis HealthCare, one of the nation’s largest post-acute and long-term care providers with approximately 400 skilled nursing centers and senior living communities in 29 states nationwide. He leads a team of more than 550 clinicians who care for Genesis patients in addition to the medical directors at all Genesis skilled nursing facilities. In support of these front-line providers, he also has direct management responsibility for the non-clinical functional areas, including operations and finance. More broadly across Genesis, he leads all aspects of pharmacy management. His primary focus is the active transition from volume-based fee-for-service to value-based care and reimbursement. In that capacity, he serves as chief medical officer of the Genesis HealthCare Accountable Care Organization, which is the only national ACO focused on nursing home patients.

Prior to joining Genesis, Feifer served as Aetna’s chief medical officer of national accounts. He led clinical consulting, strategy and analysis, which helped employers improve the health and productivity of their members. Before Aetna, Feifer served as vice president of clinical program innovation and evaluation at Medco, where he was responsible for the organization’s portfolio of care enhancement programs.

A graduate of Brown University and the University of Pennsylvania Perelman School of Medicine, Feifer is a board-certified internist with experience in population health, primary care, geriatrics and urgent care medicine at the Fallon Clinic, now Reliant Medical Group. He received his master’s of public health in health services management from Columbia University and is currently an assistant clinical professor at the University of Connecticut.

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